EMPHATIZE
There is no special stock exchange for selling fish in Kendal district. Usually sellers post on social media or directly give to collectors
DEFINE
Create a user persona, by interviewing several farmers and customers who usually bought fish at marketplace it is used to describe the behavior and goals of users in using the product
IDEATE
Create userflows from e-commerce applications, and wireframes to make it easier to develop application designs
PROTOTYPE
The prototype is in the show case image below
TEST
At this stage the product is still under development, in terms of design and development by the engineer.