EMPHATIZE

The problem that occurs in Kendal Regency is that there is no system that supports online fish auction profits, it makes sometimes fish farmers auction fish at auction places whose calculations themselves are not clear.

DEFINE

Create a user persona, by interviewing several farmers and customers who usually conduct fish auctions. it is used to describe the behavior and goals of users in using the product

IDEATE

Create userflows from e-auction applications, and wireframes to make it easier to develop application designs

PROTOTYPE

The prototype is in the show case image below

TEST

At this stage the product is still under development, in terms of design and development by the engineer.